Took advantage of being stranded in the house yesterday and updated the look on here. Put a new design on the blog, which was a much needed addition. I got tired of the old design and wanted to change it up a little. Hopefully I will be able to post more often this winter. Not a whole lot going on around here lately to write about. We are still fishing, but there are a select few of us that take advantage of this time of year. So I don't report that much on our trips, since not many people are going to use the info. and get out on the water. So I use that time to tie a few flies and to market the business in other ways.
Marketing has always been an interesting activity to me. There are so many ways to promote a business, but only a few that really make it worth your time. Especially in this business, because there is a very limited customer base to begin with. Not to mention the fact that you have to compete with the big box stores in order to attract the few customers that are out there. I know exactly how the "mom and pop" stores must have felt when the first Wal-Mart stores began to appear in their areas.
I don't mind the competition, in fact I think it is good for the industry. It gives people alot of choices on where to spend their money in order to practice their sport. The thing that I don't understand is why someone would order off the internet from a big box store website and pay the same price for an item that they could have bought from their local fly shop. Then they have to pay shipping, which can get expensive.
I understand the convenience of internet shopping, but I hate to pay for shipping. Most fly shops that I know of, us included, don't charge anything for shipping. That's because we have the items drop-shipped directly from the manufacturer to the customer's address. We would have to pay the shipping anyway to have it shipped to the shop, so why not just ship it directly to the customer? We make a sale and never have to touch the merchandise. It's a win-win for everyone involved. Plus you would be supporting your local fly shop, which is a good thing.
I know alot of people don't think much about supporting a local business. Especially a fly shop. Most people probably don't give us a second thought, until they are on their way to the river and need a leader or a quick fishing report. Cabela's can't help you much then.
Didn't mean to rant here, just thinking out loud, trying to make sense of it. Posting a pic below of what we woke up to yesterday morning.